Types of Facebook Campaigns for E-commerce

Adstrux Asia
2 min readSep 13, 2021


Which one should you choose

This article is originally posted on adstrux.com on May 16,2021.

Photo by Greg Bulla on Unsplash

Are you thinking of using Facebook ads?

Do you want to know how to build an effective Facebook ad campaign, especially for e-commerce business?

In this article, we will share with ecoyou the basic knowledge for Facebook ads to market your business.

The most effective way to get your message in front of the right people at the right time is to use social media. I’m sure you’re well aware of Facebook’s tremendous influence, second only to Google ads. However, there are a few minor differences. Unlike Google, Facebook ads allow for a much broader marketing reach, and due to the low cost, your marketing budget will theoretically go a lot further.

Understanding the basics of Facebook ads will save you time and money by avoiding common blunders. There are two basic campaign types that you can run for your ecommerce shop.

  1. Cold Traffic
  2. Remarketing

These are linked to the campaign goals mentioned below, and the type of campaign you’re running will determine which one you want.


1. Cold traffic campaigns

These ads are used to reach out to potential clients or people who have never heard of your shop.

A prospecting campaign’s aim is to:

  • expand your target market
  • generate people’s interest in your goods
  • increase the number of people who are aware of your brand and the products you sell.

You’ll create your email list if you’re running a lead generation campaign (or driving traffic to a landing page where you collect email addresses) so you can follow up with these potential clients outside of Facebook.


2. Remarketing Campaigns.

You can build a remarketing strategy using these audiences once you’ve created an audience on Facebook, gotten new customers, had people click on your advertising, and sent new visitors to your website.

These are people who are familiar with your brand and products as a result of your introductions during prospecting campaigns and email follow-up (if you’ve been collecting email addresses).


You’ll make sales and create a loyal audience of satisfied customers with your remarketing promotions, which will help you keep your company afloat. They’re also a good way to build “evangelists,” or people who enjoy your goods and tell all their friends about it, by providing exclusive offers to loyal customers.

When it comes to making Facebook campaigns, having a good picture of what you want to achieve is extremely beneficial. Since the campaign goals correspond to the stage of the buyer’s path, this is the case. For example, if you approach a cold audience and ask them to marry you for the first time, you can scare them away. As a result, selecting campaign targets that will aid in the buyer’s journey.




Adstrux Asia

Made up of purposeful marketing mavericks which explains why there’re dreamers and maths genius. Flying a plane is possible because of the science.