Using Instagram’s New Keyword Search Option to Grow Your Business
The best updates for the marketers
This article is originally posted on adstrux.com on April 14,2021.
As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag — which has been the only way to really search for content on the network until now.
3 Ways to Use Instagram’s New Keyword Search Option
#1 Customer Engagement and Account Growth
One of the greatest ways for a business to take advantage of Instagram keyword search is to be able to identify clients.
With the state of social media, the key for account growth is to take time to engage with your potential clients. By using the keywords your ideal customer would use inside their caption, you can now search for relevant posts.
This is perfect for discovering new people to connect with, and to spark discussions using social media to build relationships. In order to hone in on what keywords and phrases to look for, this method of growth really helps to get to know your audience, and what their priorities are outside of your brand.
The keyword search feature for Instagram also helps you to find brand mentions that you may have missed before because your customer didn’t tag you or use the hashtag of your brand.
#2 Market Research and Competitive Analysis
Social listening can help boost the development of social media because it helps you to conduct analysis of competitors and get into the minds of your ideal clients.
You’ll now be able to look up your competitor’s keywords and see what their audience has to say about them with Instagram’s keyword search tool. You’ll also be able to see whether your customers talk about pain points, with your product or service that you can help solve.
All of this helps to generate better content that engages the audience, thereby increasing the exposure of your social media.
#3 Get Found By Your Ideal Customer
Instagram keyword search will help your business grow on social media because it can make it easier for customers to find you.
In the captions they create for customers, many companies have always made it a point to use relevant keywords, and now it will pay off more than ever. While this strategy has helped posts rank higher on search engines in the past, it will now also help clients find their business on Instagram.
In sum, although the addition of keyword search to Instagram can seem like a somewhat boring change, it is exciting to think about the opportunities it provides to expand your audience and network conversions.